OUTDOOR / OOH
Out-of-home is among Morocco’s widest-reaching channels, built around dense roadside and street-furniture networks in Casablanca, Rabat, Marrakech and Tangier. FC Media is the country’s largest OOH operator and has pushed into self-serve digital booking, while pan-North-African player Pikasso holds prime large-format walls and rooftops in central Casablanca and Alliance Media covers billboards, airports and malls. The mix of classic billboards, transit, mall and growing DOOH formats lets advertisers concentrate weight on high-traffic urban corridors and commuter flows.
Brands have a wide variety of locations and formats to choose from, and Empire would be glad to work with you to advise and plan a perfect campaign that will achieve all of your marketing objectives.
OUTDOOR LOCATIONS
Unipoles guarantee exposure from long distances. Prevent wind abrasion because of wind-resistant paint. Sustainable during high temperatures.
Guarantees excellent visibility both night and day. Morocco has various unipole locations- contact us to discuss which would work for you.
Billboards are a great way to reach the masses – to reach where they live, commute, work and socialise. Unlike other mass advertising media, billboards can’t be switched off.
By choosing your billboard locations strategically, you are also targeting your direct market. Morocco has various locations of billboard placements.
Bus stop adverts are able to capture attention from passing traffic. The real value they deliver is in reaching the captive audience using the mechanism of a bus stop. Because viewers will usually have plenty of time to examine these ads in-depth, it’s the perfect medium for delivering a detailed, information-rich message.
Roof advertising is a unique outdoor advertising opportunity that delivers your message, and your message alone, to a captive audience. Billboards placed strategically on a rooftop are eye-catching – and a proven advertising strategy. Available in multiple locations in Morocco.
Frequently Asked Questions
How much does outdoor and OOH advertising in Morocco cost?
OOH pricing depends on the city, the format such as roadside billboards, street furniture or large-format sites, the location’s footfall, the campaign duration and whether the panel is static or digital. Production, printing and permit fees also factor in. The Empire never quotes off-the-shelf rates; we prepare a tailored proposal built around your routes, cities and objectives.
Which OOH formats and locations reach which audiences in Morocco?
Roadside billboards along the main arteries of Casablanca, Rabat and Marrakech deliver mass commuter and motorist reach, while street furniture and city-centre panels engage pedestrians and shoppers. Airport and mall sites reach travellers and higher-income audiences. Creative typically uses Arabic, Darija or French. The Empire selects the formats and locations that match your catchment and audience.
What are the content and approval rules for OOH in Morocco?
Outdoor advertising requires municipal permits and must respect local cultural, religious and regulatory standards, with restrictions on sensitive sites such as the medina and heritage areas. Claims should be substantiated and creative may need pre-clearance. The Empire secures the necessary permits and approvals and ensures artwork complies with local rules before installation.
When is the best time to run OOH campaigns in Morocco?
Ramadan is a high-impact window as evening movement and retail activity rise sharply. The summer tourism season lifts visibility in coastal and tourist cities, while back-to-school and year-end retail periods also drive demand for prime sites. Because the best panels book out early, The Empire reserves locations well ahead and times your campaign to the right seasonal peaks.