OUTDOOR ADVERTISING SINGAPORE
OOH ADVERTISING IN SINGAPORE
Out-of-home in Singapore is a premium, tightly regulated medium, with the BCA governing outdoor signage and the LTA controlling transit space to keep the streetscape uncluttered. Inventory centres on the dense MRT and bus networks, malls such as VivoCity and ION Orchard, and high-traffic Changi Airport, run by operators including Moove Media (now holding the exclusive LTA public-bus contract), SMRT Media and Clear Channel Singapore. The result is high-visibility, well-maintained sites that reward advertisers willing to plan within strict format and content rules.
Brands have a wide variety of locations and formats to choose from, and Empire would be glad to work with you to advise and plan a perfect campaign that will achieve all of your marketing objectives.
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OUTDOOR LOCATIONS
Garner high brand awareness with placement in areas near financial services including banks.
Gain prominence among finance industry professionals with digital and static screens in the core business district.
Captivate audiences for prolonged periods with visuals occupying the entire field of vision.
An unmissable location coupled with a long dwell time to achieve maximum prominence close to luxury and beauty stores.
Capture commuters’ attention while they wait for their bus or commute through the bus hubs
Window sticker, mid strips stickers on window and panels on North East Line train
Capture commuters waiting for trains
Strategically located at the traffic junction, the LED offers advertising solutions to reach out to the heavy crowd of shoppers and drivers along the busy street of Orchard Road.
Widespread coverage on digital and static screens in the Orchard and business districts, coupled with a dense network of over 100 panels throughout new towns and mature estates.
Frequently Asked Questions
How much does outdoor and OOH advertising in Singapore cost?
Out-of-home costs depend on the format, location, audience footfall, campaign length and whether the placement is static or digital. Premium sites in the CBD and Orchard Road and full MRT or bus takeovers command higher rates than suburban or in-mall panels. Production and installation are additional. Empire sources sites and provides a tailored quote for your budget.
Which OOH formats reach which audiences in Singapore?
Singapore offers extensive coverage through MRT station and train wraps and bus advertising managed by operators such as Moove Media and SBS Transit, reaching daily commuters island-wide. Digital screens in the CBD and along Orchard Road target professionals and shoppers, while mall panels in centres like VivoCity and ION Orchard engage retail audiences. Empire builds the right format mix.
What are the content and approval rules for OOH ads in Singapore?
Outdoor creative must respect Singapore’s multicultural standards and follow the ASAS Singapore Code of Advertising Practice, with claims that are honest, substantiated and not misleading. Site owners review artwork and certain formats and locations require permits or landlord clearance before installation. Empire manages creative submission, permits and approvals across media owners so your campaign launches without delay.
When is the best time to run OOH advertising in Singapore?
Out-of-home demand rises around Singapore’s major seasons, when footfall and spending peak. Chinese New Year, Hari Raya during Ramadan, Deepavali and the year-end festive and retail period are popular windows, so prime sites book out early. Empire secures high-impact locations ahead of these periods and plans flighting to maximise visibility while keeping your investment efficient year-round.