Media planning, buying and project management
Sheraton is a global hotel chain, owned by the Marriott Group. The brand has a strong track record in the Middle East region and continues to succeed even as the industry becomes increasingly saturated with new market entrants.
One key aspect of their success has been their use of media to stimulate and sustain demand in a region where new hotels are trying to grab consumers’ attention at every turn. Empire has worked with Sheraton accross multiple campaigns.