
PRINT ADVERTISING IN FLORIDA
PRINT ADVERTS IN FLORIDA
Empire can help place your advertisement in the best national and local publications to
ensure great reach and high recall from the new york readers.Florida print is a city-by-city map of legacy titles: the Miami Herald and its Spanish-language sibling el Nuevo Herald in the south, the Pulitzer-heavy Tampa Bay Times on the Gulf coast, and the Orlando Sentinel in Central Florida, alongside Jacksonville’s daily. Circulation has eroded faster than the national average, pushing these brands toward hybrid print-plus-digital subscription models. Advertisers gain credibility and affluent local reach here, but should buy individual mastheads – including el Nuevo Herald for Hispanic households – rather than expecting one statewide vehicle.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE FLORIDA PUBLICATIONS
El Sentinel, also known as El Sentinel de Orlando, is a Sunday Spanish-language newspaper published in Orlando, Florida by Tribune Publishing. It is a sister paper to the Orlando Sentinel and caters to Central Florida’s Hispanic communities, discussing news, entertainment, and sports.
Folio Weekly is an alternative weekly newspaper published in Jacksonville, Florida. Founded in 1987, it is the largest and most influential alternative paper in Northeast Florida. It is a member of the Association of Alternative News media and has won multiple AAN Awards. Every Wednesday, the active and affluent game-changers in Northeast Florida look to Folio Weekly Magazine for news, commentary and information.
The Jacksonville Daily Record, formerly the Financial News & Daily Record, is a daily newspaper that has been published in Jacksonville, Florida since 1912. The Daily Record primarily publishes urban development, financial, and legal related news, articles, and profiles. It is the official newspaper of The Jacksonville Bar Association, Duval County Court, and the U.S. Bankruptcy Court for the Middle District of Florida. The paper is the primary publisher of legal notices in Duval County. Synopses from documents filed by The Clerk of the Circuit Court are published.
La Gaceta

Target Audience
General Public – English, Spanish and Italian speaking audience
La Gaceta is a weekly newspaper in Tampa, Florida, founded in 1922. Published in English, Spanish, and Italian, it is the only trilingual newspaper in the United States.
The Miami Herald is a daily newspaper. It covers latest breaking local news, sports, weather, business, jobs, real estate, shopping, health, travel, entertainment and more.
The Miami New Times is a newspaper published in Miami and distributed every Thursday. It primarily serves the Miami area and is headquartered in Miami’s Wynwood Art District.
Miami Today is a weekly newspaper headquartered in the Coconut Grove neighborhood of Miami, Florida. The newspaper reports on business, government and civic life in Miami-Dade County commentating on the economy, real estate and development, banking, finance, the economics of health care and medicine, local transportation, small business, business organizations, higher education economics, news makers, achievers and the links between business and government in Miami-Dade County.
The Orlando Sentinel is the primary newspaper of Orlando, Florida, and the Central Florida region. It was founded in 1876 and is currently owned by Tribune Publishing Company.
Orlando Business Journal is a newspaper in Orlando, Florida, United States covering general business news and major events in Florida and around the world, with sections on global news and local news, business news and political news, Florida cultural life and classified ads. It is published weekly.
The South Florida Business Journal is the leading business news outlet covering Broward, Miami-Dade and Palm Beach counties. The company’s mission is to provide business intelligence online and in print to help subscribers grow their business, advance their careers and simplify their professional lives.
The Tampa Bay Times, previously named the St. Petersburg Times through 2011, is an daily newspaper covering daily news and stories in the Tampa Bay Area
The Florida Times-Union is a major daily newspaper in Jacksonville, Florida, United States. Widely known as the oldest newspaper in the state, it began publication as the Florida Union in 1864.
Frequently Asked Questions
What influences the cost of print advertising in Florida?
Cost varies by publication, ad size, placement, colour, and whether you run in one metro or across several titles statewide. Premium sections and Sunday editions command higher rates, and adding Spanish-language papers changes the total. Empire provides a tailored quote based on the titles, reach and frequency that suit your campaign goals.
Which Florida newspapers reach which audiences?
The Miami Herald and South Florida Sun Sentinel serve South Florida, the Orlando Sentinel covers Central Florida, and the Tampa Bay Times leads the Gulf Coast. El Nuevo Herald reaches Miami’s large Spanish-speaking audience. Titles span print, e-editions and websites. Empire selects the right mix of papers to reach your readers across Florida’s metros.
What are the content and approval rules for Florida print ads?
Print ads follow US truth-in-advertising and FTC norms alongside each publisher’s advertising standards: claims must be accurate and substantiated, with clear disclosures and distinction from editorial. Regulated categories may need extra documentation, and Spanish-language ads meet the same rules. Empire prepares compliant copy and artwork and manages publisher approval before publication.
When is the best time for print advertising in Florida?
Readership and advertiser demand rise with Florida’s winter snowbird and tourism season, Q4 holiday retail, and spring break in coastal and theme-park areas. Summer overlaps hurricane season, when timing and tone need care. Empire schedules insertions around these cycles and key editorial features so your message reaches readers at the most effective moments.










