PRINT ADVERTISING IN LEBANON
ADVERTISE ON PRINT IN LEBANON
Empire can help place your advertisement in the best national and local publications to ensure great reach and high recall from the Lebanon readers.Lebanese print is in severe, possibly terminal decline, hollowed out by the post-2019 economic collapse, currency freefall, and the migration of readers and ad revenue online. The daily landscape has shrunk to a handful of titles: An-Nahar moved to digital-only in 2024, the French-language L’Orient-Le Jour stands as the last surviving print daily in its language, and the English-language Daily Star shut down entirely in 2021. Advertisers should treat print here as a niche, shrinking buy rather than a reach medium.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
PUBLICATIONS IN LEBANON
Ad-Diyar (meaning ‘The Home’) is an Arabic-language newspaper published daily in the city of Beirut.
Al Akhbar is a daily Arabic language newspaper published in a semi-tabloid format in Beirut. The paper describes itself as independent and progressive.
Al Joumhouria is a popular paper that is organized into sections covering local and international news, business, arts, science, health, culture, sports, technology, and religion.
Al Liwaa (meaning ‘The Flag’) is an Arabic daily newspaper. It is one of the leading Arabic publications in the country. It is also one of the oldest publications in Lebanon.
An Nahar is an independent daily, political Lebanese newspaper. It was established in August 1933 and is still going strong.
Arab AD is regarded as the region’s utmost influential paper in the field of marketing and communication.
L’Orient-Le Jour is a French language newspaper. The paper covers local and international news, politics, finance and economics, culture, entertainment and sports.
Special Madame Figaro is a leading up-market, social, women’s magazine.
The Daily Star
Target Audience
All English speakers interested in a business newspaper.
The Daily Star is an English, pan-Middle East newspaper that’s edited in Beirut but deals with the entire Middle East.
Frequently Asked Questions
How is print advertising priced in Lebanon?
There are no flat rates. Cost varies by title, ad size, colour versus mono, page position (front sections and right-hand pages cost more), and whether you run a single insertion or a series. Special supplements and inserts are priced separately. Quotes are frequently USD-referenced given currency conditions. Empire negotiates placement and rate and returns a tailored proposal.
Which titles reach which readers in Lebanon?
Title choice follows language and orientation. An-Nahar is an established Arabic daily with a liberal, educated readership; L’Orient-Le Jour is the leading French daily, strong with Francophone, diplomatic and cultural audiences; Al Akhbar reaches a left-leaning Arabic readership known for investigative coverage. Each carries a distinct political tilt. Empire matches titles to your audience and brand positioning.
What content and approval rules apply to print in Lebanon?
Print falls under Ministry of Information oversight, though it operates with comparative freedom. Creative should respect public decency and avoid politically or religiously charged messaging given each title’s leanings and the mixed readership. Titles reserve editorial discretion over what they run. Empire reviews creative for fit and manages title-side approvals.
When is the best time to run print ads in Lebanon?
Align with seasonal demand. Ramadan brings greetings and themed campaigns, while Christmas and Easter editions attract retail and gifting advertisers across the Christian community. Summer, with the diaspora’s return, suits property, banking, tourism and luxury messaging. Weekend and supplement editions also draw heavier readership. Empire plans your insertion calendar around these high-engagement windows.