PRINT ADVERTISING IN NIGERIA
PRINT ADVERTS IN NIGERIA
Nigeria’s newspaper market is influential but contracting, read disproportionately by decision-makers, government and the business community even as circulation slips. Established dailies including The Punch, Vanguard, The Guardian, ThisDay, The Nation and Daily Trust remain the agenda-setters, though falling print ad revenue has pushed several into paid e-paper and digital editions. For advertisers, print now works best as a credibility and B2B play, reaching policymakers and corporate readers rather than mass consumers.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
READY TO ADVERTISE?
ADVERTISE IN THESE NIGERIAN PUBLICATIONS
Daily publication in Nigeria covering Latest news
The newspaper covers business and economy, public policies, the democratic process and institutions of democracy, sports, arts and culture
A Nigerian leading newspaper and media providing daily news about Nigeria in Lagos
Consistently economic and political journalism; it is also strong in providing informed news and analysis in culture, the arts, sports, technology, fashion and lifestyle.
Nigerian widely read daily newspaper service media outlet for publishing and printing of Nigeria breaking news.
Publishing general interests articles, organised in areas which include Politics, Business, Sports, Entertainment, Tourism
Covers latest international news, and business round-up supplements, Nigerian national news
The paper reports current, general interestand comentary.
Inform and form the nation’s present and aspiring political, business, economic and cultural leadership
Daily publication of Latest news
The leading medium for up-to-date news and insightful analysis of business, policy and the economy in Nigeria
Castles Lifestyle Magazine is Nigeria’s premier real estate and general information weekly magazine
A media, tech and events company,
Mirror the lifestyles of Celebrities in Nigeria, politics, entertainment, business, technology, lifestyle, pop culture, opinions, causes and media gossips
Newspaper in politics and business
Frequently Asked Questions
What affects the cost of print advertising in Nigeria?
Cost is shaped by the titles chosen, ad size, colour versus mono, page position such as front-half or back page, and whether placements are one-off or part of a series. Special features and supplements are priced separately. Rates differ between titles, so Empire builds a tailored quote around your goals and budget.
Which Nigerian newspapers reach which readers?
The Punch and The Guardian deliver large, trusted national readerships across general and business audiences. Vanguard offers strong nationwide circulation with regional spread, and ThisDay reaches an influential business, political and decision-maker readership. Empire matches titles, sections and regions to the audience you most want to reach.
What are the content and approval rules for print ads in Nigeria?
Print advertising must respect local cultural standards and contain accurate, substantiated claims. Adverts require pre-exposure vetting and approval from the advertising regulator (APCON/ARCON), and titles ask for proof of clearance before publishing. Empire manages artwork submission, regulatory approval and any required amendments on your behalf.
When is the best time to run print campaigns in Nigeria?
Festive editions around Christmas and Detty December, and Sallah (Eid) periods, attract heavy readership and advertiser interest, as do New Year, Easter and Independence Day features. Budget, results and back-to-school seasons also work well for retail. Empire aligns your insertions with relevant editorial calendars and seasonal demand.