PRINT ADVERTISING POLAND
PRINT ADVERTISING POLAND
Advertising in print is sophisticated, and the press market itself has developed to include a wide range of publications. All Poles are literate. Poland has more than 5.000 press titles including national and regional dailies, weeklies, monthly magazines, and specialized press publications. The main newspapers circulate in Poland and are to be found in all four corners of the country.
Empire is able to create print ad campaigns that are tailored to your specific needs and guaranteed to reach your target audience.
PUBLICATIONS
Dziennik Gazeta Prawna is a Polish legal and business daily newspaper, headquartered in Warsaw and published from Monday to Friday.The paper focuses on law, taxes and finances.
Dziennik Polski” has been published in Krakow since 1945 and is a newspaper with a great cultural and social tradition. It is an opinion-forming journal for demanding customers that address important social, political and cultural problems.
Gazeta Wyborcza is the most-bought and read opinion-forming newspaper in Poland.
Głos Wielkopolski covers events of great social, economic and cultural importance and supports local and regional initiatives. The main advantages of Głos Wielkopolski are a rich information service, daily guidebook and the largest number of job offers and offer in Greater Poland.
The Polish Warsaw Metropolis is an opinion-forming and useful newspaper. The reader will find the highest quality journalism, analyzes, conversations, domestic and foreign reports.The Polish Warsaw Metropolis appears on Mondays and Fridays.
Puls Biznesu is a national economic and business journal published since 1997. It presents the most important facts from many industries use in the everyday functioning of an entrepreneur, manager or investor.
Daily legal and economic newspaper.
Super Express is a national tabloid newspaper.
Frequently Asked Questions
What factors influence the cost of print advertising in Poland?
Cost is driven by the titles chosen, ad size, colour, page position, and whether placement is weekday or weekend. Insert and supplement options affect pricing too. As card rates differ by publisher and edition, The Empire avoids fixed quotes. We assess your reach goals and provide a tailored proposal matched to your audience and budget.
Which Polish newspapers reach which audiences?
Fakt, the leading tabloid, delivers the largest mass-market readership, with Super Express offering a similar populist, broad audience. Gazeta Wyborcza reaches engaged, educated readers with strong national news, while Rzeczpospolita targets business, legal, and economic decision-makers. The Empire selects titles to align with your audience, balancing wide reach with these focused Polish readerships.
What are the content and approval rules for print ads in Poland?
Print advertising in Poland must meet local advertising-standards rules, with truthful, substantiated claims and clear disclosure where required. Some publishers and regulated categories ask for copy to be pre-cleared before publication. The Empire reviews artwork and messaging against local norms and manages publisher approvals, so your placement runs cleanly and on schedule.
When is the best time to advertise in Polish print?
Seasonal patterns matter. The Christmas and Q4 period drives the heaviest retail and gifting advertising. Summer suits travel, leisure, and lifestyle messaging as readers plan holidays, while back-to-school in late August and September fits family and education brands. The Empire aligns your print schedule with these moments to maximise relevance and response.