PRINT ADVERTISING PORTUGAL
PRINT ADVERTS IN PORTUGAL
Print advertising in Portugal is still a reliable method for creating brand exposure. It’s effective and blends well with other forms of advertising formats available today. The high distribution across Portugal is a testament to readers’ continued preference for the tangibility that print advertising offers. This makes it an essential part of any media strategy.
Empire is able to create print ad campaigns that are tailored to your specific needs and guaranteed to reach your target audience.
ADVERTISE IN THESE PORTUGUESE PUBLICATIONS
Jornal de Noticias is a daily national newspaper. The paper was founded in 1888 and has an approximate circulation of 45000 copies per day.
Diário de Notícias is a weekly national newspaper that’s released on Saturdays.
O Jogo is a daily sports newspaper with a special focus on national football coverage. It has an approximate circulation of 17000 copies per day.
Publico is a daily national newspaper with an approximate circulation of 48000 copies per day.
Correio da Manha is a daily national newspaper with an approximate circulation of 76857 copies per day.
Destak is a free daily newspaper tat covers national news. The paper is available on public transport, on main streets in urban areas, in supermarkets and other various locations.
Record is a football-focused, daily sports newspaper with national coverage. It has an approximate circulation of 30115 copies per day.
Jornal de Negócios is a daily economic and business newspaper with national coverage.
Sabado is a weekly, general information magazine newspaper with national coverage. It has an approximate circulation of 37989 copies per week.
Maxima is a monthly magazine for women. It has national coverage and targets an audience in the 25 to 55 year age group.
Vogue Portugal is a monthly fashion magazine with a primarily female audience in the 25 to 45 year age group.
Visao is a weekly, general information magazine that covers important national and international events.
Exame is a monthly magazine focused on business and economics. It is popular with audiences in the economic sector of Portugal.
Exame Informatica is the oldest magazine in the Portuguese market. It provides in-depth coverage and analysis of the latest technology news.
Courrier Internacional is a high-end monthly magazine that is able to compete with leading international titles.
JL de Letras is a fortnightly, cultural publication with strong focus on literature. Its readers that are very loyal to the brand.
CARAS is a weekly magazine dedicated to celebrity and entertainment news.
Activa is a monthly women’s magazine that has followed the evolution of modern Portuguese women.
Caras Decoração is a leading publication in modern interior design. It’s the perfect read for anyone who’s designing their home, or in search of styling inspiration.
Visao Junior is an innovative channel dedicated to children aged between 6 and 12 years old.
Frequently Asked Questions
What affects the cost of print advertising in Portugal?
Cost varies with the title, ad size, colour versus mono, page position, and whether you run in a daily or a weekend edition. Premium positions and weekend titles carry higher rates. Empire does not quote standard rates; we negotiate with publishers and build a tailored quote matched to your audience, format and budget.
Which newspapers reach which audiences in Portugal?
Correio da Manhã is the highest-circulation daily, delivering mass popular reach. Público is the quality daily favoured by educated, professional and decision-maker readers. Jornal de Notícias is strong nationally with particular weight in the north around Porto, while Expresso, the leading weekly, reaches an affluent, business-minded weekend audience.
What are the content and approval rules for print ads in Portugal?
Print advertising follows ARP self-regulation and national advertising law. Claims must be truthful and substantiated, promotions clearly stated, and some categories require pre-clearance. Publishers review advertorial and sensitive copy before publication. Empire manages artwork specs, approvals and any required clearances so your insertion runs cleanly and on time.
When should I plan print campaigns around the calendar in Portugal?
Q4 around Christmas brings the heaviest retail advertising and richest editorial features, so book space early. Summer supports tourism and lifestyle messaging. Back-to-school in late August and September drives retail and education inserts, and the January and summer saldos sales periods generate strong promotional print activity worth aligning your campaign with.