Spain’s press is split between national titles and a notably strong regional tradition, with major groups including PRISA (El Pais), Unidad Editorial (El Mundo, the sports daily Marca) and Vocento, which anchors a network of leading regional papers such as Bilbao’s El Correo. Sports and regional dailies retain particularly loyal readerships. For advertisers, this combination of prestige nationals and entrenched regional titles supports both broad brand-building and tightly geo-targeted campaigns.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guarenteed to reach your target audience
PUBLICATIONS
Cinco Dias is an economic newspaper with high subscription power that is chosen by a strategic audience to keep up to date with current economic news. Managed by highly qualified professionals capable of designing custom projects, beyond conventional formats, for each client.
El País set out to be a highly readable, serious, literate national newspaper appealing to different interests and schools of political thought. It covers local, national, and international news thoroughly and offers sections on culture and society, sports, and business and finance.
The sports newspaper of all those who feel passion for the sport. Passion that transmits a multidisciplinary commercial team, very creative and open to new advertising options developed in any of the platforms through which the newspaper content is offered.
The independence and quality of its contents have made EL MUNDO the flagship of current news, making this newspaper one of the most widely read and widely disseminated
Frequently Asked Questions
How much does print advertising in Spain cost?
Rates depend on the title, the section, ad size, colour, placement and whether you book national or regional editions, plus any weekend or supplement premiums. Frequency and series commitments affect pricing too. The Empire does not rely on published rate cards; we negotiate and provide a tailored quote built around your campaign and budget.
Which Spanish newspapers reach which audiences?
El País and El Mundo are leading national general-interest dailies reaching engaged, informed readers, while ABC and La Vanguardia add strong national and Catalan readerships respectively. Marca is the country’s leading sports title, reaching a large football-focused audience. The Empire pairs your message with the titles that best fit your target readers.
What are the content and approval rules for print ads in Spain?
Print campaigns follow Spanish advertising law and Autocontrol self-regulation. Claims must be truthful and supported by objective, demonstrable evidence, and Autocontrol’s Copy Advice service can review non-broadcast creative before publication. The Empire coordinates copy checks, publisher requirements and approvals so your advertisement runs without delay.
When is the best time to advertise in Spanish newspapers?
Reader attention and advertising demand shift across the year, peaking around the Christmas and Reyes gifting season, the winter and summer rebajas sales, and major football events that lift sports titles. The Empire schedules insertions to align with these moments and your objectives, balancing prominence against cost throughout the campaign.