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PRINT ADVERTISING UAE

A MAINSTAY OF THE UAE INDUSTRY WITH A LARGE REACH AND HIGH RECALL

PRINT ADVERTS IN THE UAE

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Print advertising in the United Arab Emirates is a tried and tested method for brand exposure that remains effective in a sound media mix today.

With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guarenteed to reach your target audience in Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah, Ras Al-Khaimah and Um Al Quwain

ADVERTISE IN THESE UAE PUBLICATIONS

GULF NEWS NEWSPAPER
Target Audience
English readers – all ages
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With daily average circulation of 109,905 copies and 2.3 million visitors online, Gulf News is the leading, most widely circulated English-language news provider in the UAE and the Middle East, with print and digital media offerings.

The daily publication contains separate sections for News, Business, Sport, Entertainment (tabloid!) and Opinion (The Views). Each Friday, over 85,000 subscribers also receive Friday magazine, the most circulated magazine in the country.

GulfNews.com is the newspaper’s online site. While the newspaper and online site are similar, it also has specific online sections that do not feature in the newspaper – The Guides, Leisure, Life and Style and Multimedia.

AQUARIUS MAGAZINE
Target Audience
Women – all ages
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‘Real solutions for real women’ – Aquarius delivers on its promise month in month out, with each new, glossy, information packed edition. Aquarius is a monthly magazine written for smart, independent and busy women in the UAE who are committed to nurturing all aspects of their lives.

It aims to both inform and inspire, and help its readers live healthier, happier and more balanced lives.

It offers both thought-provoking content and practical advice, blended with intelligent comment with simulating features. Every month there are informed round-ups, packed with ideas, advice and tips on every area of a woman’s life – from fashion, beauty and fitness to relationships, home, health and careers.

XPRESS NEWSPAPER
Target Audience
English speakers – all ages
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The UAE’s weekly tabloid newspaper with a strong community focus. XPRESS is a free weekly community newspaper with separate editions for Dubai and Abu Dhabi. Published every Thursday, it covers news, leisure and entertainment and sports.

Its core strength lies in its hyper local content with emphasis on in-depth and investigative reporting. The newspaper’s distinctive coverage has not only endeared itself to large number of readers across various nationalities but also won it several prestigious awards since its March 2007 launch.

Readily available at coffee shops, gas stations, building foyers and select outlets.

WHEELS MAGAZINE ARABIC
Target Audience
Arab men
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Nowhere in the world are people as passionate about cars as in the Middle East, and Arabs particularly so.

Wheels Arabic serves its aspirational, devoted demographic with very the best that the automotive industry can deliver. Featuring in-depth reviews, features, analaysis and news, this weekly magazine takes its readers through all that’s new in the world of motoring in each supercharged edition.

WHEELS MAGAZINE
Target Audience
English speaking men
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Wheels is the UAE’s only English weekly motoring magazine, providing the best local and international car news first. With a style that’s accessible to most readers and an irreverent tone that has come to characterise the magazine, wheels boasts the largest circulation and readership of any automotive publication in the country.

Every issue of Wheels is packed with first drives, group tests, long-term test drives, features, consumer stories, motoring multimedia (computer games and books), interviews and a new-car buyer’s guide — not to mention ‘my wheels’, the magazine’s most popular feature.

WEEKEND REVIEW MAGAZINE
Target Audience
Decision makes 21+
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Published every Friday as part of Gulf News, Weekend Review carries a wide range of interviews and reports on political and social issues, adding to our understanding of what is taking place in the world around us.

Besides politics, Weekend Review has sections on the arts, books, and science, and will offer you some serious intellectual challenges with a variety of puzzles every week.

WATCHTIME MAGAZINE
Target Audience
Luxury consumers
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WatchTime, America’s best-selling luxury watch magazine, is now available in the Middle East, a timely addition to one of the world’s fastest growing markets for fine watches.

The international magazine has a combined monthly audience of more than 1 million unique readers with editions stretching from North America, South America, Europe, parts of Asia, including India, Japan, Korea, and China – and is now available across the Middle East region.

WatchTime Middle East is published quarterly and in its short life has already established itself as the regional authority on all aspects of the international watch industry.

FRIDAY MAGAZINE
Target Audience
General population
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A lively, intelligent, thought-provoking weekly magazine for all the family, covering exclusive stories on people, trends and lifestyle. Friday is a weekly magazine packed with inspirational fashion, beauty and travel, along with exclusive interviews with business leaders and ordinary people doing extraordinary things to help others.

Friday offers a broad range of features, primarily based on lifestyle and social issues, relevant to UAE expatriates and nationals. With its distinctive accent on people, trends and lifestyle, the magazine offers a broad range of articles for both men and women.

Its content and voice are guided by the needs and aspirations of the people of the UAE and their opinions, choices and needs, making the magazine a very strong platform for people to reach out and make a difference.

TABLOID! NEWSPAPER
Target Audience
General population
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The No. 1 source for entertainment, lifestyle and fashion in the UAE, with news from Hollywood, Bollywood, Arabia, the Philippines and beyond. tabloid! is a leisure and lifestyle features section, published daily as Gulf News’ eye on the glamorous world of entertainment and fashion.

It includes picture galleries and features about local events, which are combined with celebrity news from across the globe. Horoscopes, daily crossword and puzzles make it a perfect family read.

Its Saturday edition offers an expanded weekend read, including sections on lifestyle and travel.

AL ITTIHAD NEWSPAPER
Target Audience
UAE locals and Arab speakers
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First published more than 40 years ago, Al Ittihad, meaning, “united” in Arabic, is the first Arabic broadsheet daily newspaper in the UAE.

The paper has a daily circulation of 109,000 copies and was the first UAE newspaper available online.

THE NATIONAL NEWSPAPER
Target Audience
English speakers
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The National, Abu Dhabi Media’s first English-language publication, is setting a new standard in quality journalism in English-language newspapers in the Middle East.

Since its launch in April 2008, The National has won 22 design awards, the most of any newspaper in the region. It has also quickly earned recognition from the major international news networks for the depth of its editorial coverage and balanced reporting.

The paper has a daily circulation of 65,000 copies.

INSIDEOUT MAGAZINE
Target Audience
Design lovers
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InsideOut is a design-led interiors and property monthly magazine with exclusive coverage aimed at every discerning home lover.

The magazine showcases stylish local and international homes, beautiful gardens, high-end commercial design and innovative home products designed to inspire.

Exclusive interviews with the leading international personalities of the design world sit alongside profiles of the latest trends creating a stir in the industry. Its property section interviews architects, highlights upcoming residential properties from around the region and puts some of the best real estate investment options across the globe under the spotlight.

ZAHRAT AL KHALEEJ MAGAZINE
Target Audience
Arab women of 20-45 across MENA
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Zahrat Al Khaleej is the number 1 women’s lifestyle magazine in the Arab world.

Published weekly, it is aimed at 20-45-year-old women and their families, covering health, beauty, fashion, celebrity and lifestyle issues.

AL BAYAN NEWSPAPER
Target Audience
UAE nationals and Arabic speakers
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Al Bayan Newspaper is a one of the leading Arab and Khaleeji newspapers, characterized by credibility and transparency in monitoring the events and news of interest to the Arab world, through a network of correspondents and editors who seek the truth and bring a definite credibility to their news coverage.

Since its inception in 1980, Al Bayan Newspaper has been distinct from other local and Arabic newspapers in its news coverage and interest in local and Arab affairs, and was able to establish a good reputation and wide distribution, taking advantage of the advent and advancement of technology and online press, which have significantly increased its readership within and outside the Arab World.

EMARAT AL YOUM NEWSPAPER
Target Audience
Arabic speakers
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First published in 2005, Emarat Al Youm Newspaper focuses on domestic issues, and issues of interest to Arab readers in the United Arab Emirates in its overall content, while complying with the professional requirements of journalism, that is based on accuracy, balance and objectivity, while endeavoring to meet the demands of its readers for knowledge and intelligent entertainment, seeking to adapt to global changes, and the developments of new reading and browsing habits, that are a part of present-day life.

EMIRATES 24|7 NEWSPAPER
Target Audience
Business people and decision makers
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Emirates 24|7 is the first and only English publication in the UAE providing the reader with first-rate business news. With its launch in December, 2007, the region, for the first time, has a publication worthy of its economic and financial dynamism.

In June 2010, His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai and Board Chairman of Dubai Media Incorporated (DMI), has given the instruction to turn the newspaper copy of Emirates Business 24|7 into a comprehensive and interactive electronic newspaper that follows up local and international events and to will reflect a variety of the knowledge and information products of DMI, which operates television and radio channels and newspapers.

ARA MAGAZINE
Target Audience
Arab women – 21+
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Ara is a weekly comprehensive, variety magazine monitoring the pulse of the people and the community in their different variation. Ara dedicates to change the stereotype of Arab women, and build a different new image that respects her privacy, thought , femininity and her intelligence.

Issued every Tuesday, Ara magazine addresses the modern woman in various fields of life, and seeks to improve her perspectives and ideas.

MAJID MAGAZINE
Target Audience
Children and young Arabic speakers
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Majid is the popular Arabic children’s comic magazine featuring some of the best- known and cherished characters in the Arab world. Launched in February 1979 and published weekly, Majid has grown to be one of the highest circulated publications in the Middle East. It gathers some of the region’s leading cartoonists, while encouraging interactivity with its young readers.

NATIONAL GEOGRAPHIC MAGAZINE
Target Audience
Arabic speakers in GCC
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National Geographic Al Arabiya is distributed across the pan-Arab region, providing readers with superior content about our planet and culture in an incomparable and exciting format. Readers who are curious about their world, and passionate about discovery, can experience rich, Arabic content covering a range of topics – geography, nature, wildlife, space and the universe, history, culture and science – as well as the award-winning photography that has inspired and informed audiences globally for decades. The Arabic edition includes content from National Geographic’s international edition, and will soon feature locally-focused features created by the National Geographic Al Arabiya team at Abu Dhabi Media.