PRINT ADVERTISING VIETNAM
PRINT ADVERTS IN VIETNAM
Print advertising in Vietnam is still a reliable method for creating brand exposure. It’s effective and blends well with other forms of advertising formats available today. The high distribution across Vietnam is a testament to readers’ continued preference for the tangibility that print advertising offers. This makes it an essential part of any media strategy.
Empire is able to create print ad campaigns that are tailored to your specific needs and guaranteed to reach your target audience.
ADVERTISE IN THESE VIETNAMESE PUBLICATIONS
Vietnam’s trailblazing newspapers covering a comprehensive political, social, business and economic life in Vietnam.
Nhân Dân is the official newspaper of the Communist Party of Vietnam. According to the newspaper, it is “the voice of the Party, the State and the people of Vietnam.
Oi provide creative coverage, in-depth features that span travel, nightlife, wining and dining, events, personalities, sports, the arts, fine photography, and secrets of the city.
Thanh Niên is an official organ of the Vietnam United Youth League and mainly focuses on social affairs.
The Saigon Times primarily provides coverage on the local economic and social scene with its main readership based in Ho Chi Minh City, Hanoi and other major cities of Vietnam.
The Saigon Times primarily provides coverage on the local economic and social scene with its main readership based in Ho Chi Minh City, Hanoi and other major cities of Vietnam.
Is a generalist Newspaper and they have the print format and online format (PC&Phone).
The printed newspaper includes: Tuổi Trẻ daily, weekly Tuổi Trẻ Cuối Tuần, semimonthly Tuổi Trẻ Cười. Online versions includes: a Vietnamese version Tuổi Trẻ Online and an English version Tuoi Tre News.
It was created by the Ministry of Planning and Investment to inform potential investors about the opportunities Vietnam has to offer.
Frequently Asked Questions
How much does print advertising in Vietnam cost?
Print rates depend on the title, ad size, colour versus mono, page position, weekday or weekend edition and any series booking. Premium positions and special festive supplements cost more, and each title prices differently by reach and readership. Empire prepares a tailored quote based on the publications, audience and budget that suit your campaign rather than quoting set rates.
Which print titles reach which audiences in Vietnam?
Tuoi Tre and Thanh Nien are among the most widely read dailies, with broad national reach and strong appeal to younger and general readers. Nhan Dan, the long-established official daily, reaches an institutional and policy-focused readership. VnExpress is Vietnam’s leading online news platform, delivering large-scale digital reach. Empire combines print and digital titles to match your target audience and objectives.
What are the content and approval rules for print ads in Vietnam?
Print and digital advertising must respect Vietnam’s cultural and regulatory standards, with content that is truthful and claims substantiated by valid documentation. Certain categories need pre-clearance, and Vietnamese-language requirements apply. Empire manages copy preparation, Vietnamese translation and the approval process with publishers and relevant authorities so your advertising is compliant and ready to publish.
When is the best time to advertise in print in Vietnam?
Demand peaks around Tet, the Lunar New Year, when festive editions, gifting supplements and retail campaigns draw heavy advertiser competition and readers plan purchases well ahead. National holidays and seasonal retail periods create additional demand. Empire books premium positions and special editions early, aligning your print and digital schedule to the periods most relevant to your audience.