RADIO ADVERTISING IN BRAZIL
ADVERTISE ON RADIO IN BRAZIL
Empire can help you penetrate the soundwaves and reach a captive Brazil audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Radio reaches the vast majority of Brazilians every week, a daily habit across cars, homes and workplaces from Sao Paulo to the regions. With strong FM networks and clear morning and afternoon listening peaks, radio offers efficient, high-frequency reach in one of the largest media markets in the world.
ADVERTISE ON THESE BRAZIL RADIO STATIONS
Alpha FM is a Brazilian radio station, operating on 101.7 MHz frequency in FM for listeners in the São Paulo Metropolitan Region. Controlled by Grupo Camargo de Comunicação, the station was inaugurated on November 1987. The musical program was already national and international, aimed at the adult audience.
The radio programming is basically composed of international songs of the contemporary adult genre, flashbacks from the 1970s, 1980s and 1990s and songs from MPB.
Rádio Bandeirantes is a Brazilian news radio network, based in São Paulo, a property of Grupo Bandeirantes de Comunicação. It was created in 1937 as an all-news service (i.e. broadcasting news 24 hours a day).
RB operates on the frequencies of 840 kHz (AM) and 90.9 MHz (FM)
Central Brasileira de Notícias, or Rádio CBN for short, is a Brazilian news radio network, jointly owned by Sistema Globo de Rádio. It was created on October 1, 1991, as the first all-news project on FM radio in Brazil, and broadcast news 24 hours a day.
Jovem Pan is the main Brazilian radio station based in São Paulo, Brazil, is also the largest network of radio stations of the southern hemisphere and of Latin America. The network has several bureaus, 142 affiliated stations all over Brazil.
Jovem Pan broadcasts through satellite digital quality sound reaching millions of listeners, and throughout the world by the Internet. Therefore, Jovem Pan is one of the most important media in the communication industry.
Radio Kiss FM has been in the market for 17 years, reaching a high-medium-income audience, with 71% on 25-49yrs. Kiss has more than 50k listeners per minute and more than 1M total reach.
With over 20 years of success and experience, MIX is a radio connected to its audience through content, special projects and a tuned language.
Focused on pop music, covering over 700 cities with 34 affiliates within the Country, MIx Fm has more than 1.5MM unique listeners with more than 60k listeners per minute.
NOVABRASIL FM radio dedicated itself to encouraging Brazilian popular music, supporting already established artists and opening doors to new talents in national music, always with the concern of promoting the Brazilian musical culture.
With a program exclusively dedicated to the best of Moderna MPB, we are a contemporary adult broadcaster and we are among the first place among the qualified radios with a profile aimed at the AB Classes.
Operating in São Paulo, Campinas, Brasília, Recife, Rio de Janeiro, Salvador, Goiânia, Fortaleza, Aracaju and Birigui, NOVABRASIL FM mixes the classics of Brazilian Popular Music with the launch of artists of our art. A modern broadcaster that was born to value the Brazilian artist.
In addition to the best music, 24 hours a day, NOVABRASIL FM airs the most important news from Brazil and the world, mixing, in the right dose, good music and information.
With 26 years of daily presence among the most heard radio stations in São Paulo.
The listeners remain, on average, 3h03m tuned to the station. This average time makes sure that your ad will be heard and assimilated by our audience.
In a period of up to 90 days, Transcontinental reaches almost 2 million listeners
28% of the audience is made up of exclusive listeners from Transcontinental FM, that is, they do not listen to any other radio.
Frequently Asked Questions
What determines the cost of radio advertising in Brazil?
Cost depends on the station and network reach, the city or region, the daypart you book, spot length, and how many insertions run across the schedule. National networks and peak drive-time slots carry higher demand than off-peak or local airtime. Empire assesses your objectives and provides a tailored quote rather than fixed list rates.
Which Brazilian radio stations and networks reach which audiences?
Jovem Pan is the largest network and skews to younger, news and talk-oriented listeners nationally. CBN and Rádio Globo, part of Sistema Globo de Rádio, reach news and information audiences in major cities. Music-led networks such as Mix FM, Band FM and Transamérica draw broad regional audiences. Empire maps stations to your target.
What are the content and approval rules for Brazilian radio ads?
Scripts must respect local cultural and regulatory standards and follow Brazil’s CONAR self-regulatory code, with any product or performance claims substantiated. All copy is in Portuguese. Some categories require pre-clearance before broadcast. Empire manages adaptation, station submission and the approval process so your message airs without delay.
When is the best time to advertise on radio in Brazil?
Demand rises around Carnival in February, the long Brasileirão football season, and retail peaks including Mother’s Day, Children’s Day, Black Friday and Christmas. Drive-time commuter windows deliver strong daily reach. Empire plans timing and books inventory early so your campaign lands ahead of these high-competition periods.