RADIO ADVERTISING CHANNEL ISLANDS
ADVERTISING ON RADIO IN THE CHANNEL ISLANDS
Channel Islands has a radio multiplex service, which is the means by which DAB digital radio stations are broadcast and can provide around ten stereo radio stations. This licence is offered for a local radio multiplex service designed to cover the Channel Islands.
RADIO STATIONS
The music aired on Island FM consists mainly of popular music, from the 1980s to present day.
Adult contemporary with a wide mix ranging from the 80s to today.
Frequently Asked Questions
How much does radio advertising in the Channel Islands cost?
Radio advertising costs in Jersey and Guernsey depend on the station, the number of spots, the length of your ad, the time of day and the overall campaign duration. Premium drive-time slots command more than off-peak airtime, and production is a separate consideration. The Empire builds a tailored quote around your budget and objectives rather than working from fixed rates.
Which Channel Islands radio stations reach which audiences?
Channel 103 dominates Jersey with exceptional weekly reach, while Island FM leads Guernsey, both owned by Tindle Radio and strong with working-age and finance-sector listeners. BBC Radio Jersey and BBC Radio Guernsey skew toward older, news-focused audiences. The Empire matches your message to the station and daypart that best fits your target listener.
What are the content and approval rules for Channel Islands radio ads?
Channel Islands radio advertising follows UK-aligned advertising standards based on the ASA and CAP codes. Scripts must be legal, decent, honest and truthful, with any claims properly substantiated. Most stations require ads to be pre-cleared before broadcast. The Empire handles scripting, compliance and the approval process so your campaign meets every requirement before it airs.
When is the best time of year to advertise on Channel Islands radio?
Demand peaks in the Christmas and Q4 retail run-up, when airtime is competitive and books early. Summer brings tourism-driven activity and lighter listening patterns as routines shift. The finance-sector calendar, including year-end and reporting periods, also shapes timing for professional audiences. The Empire plans your schedule around these seasonal windows to maximise impact.