RADIO ADVERTISING IN JORDAN
RADIO ADVERTISING IN JORDAN
Jordan’s airwaves are a crowded FM band centred on Amman, where the state’s Radio Jordan shares listeners with a wave of popular private stations. Arabic music-and-talk channels like Rotana, Hala FM, Mood FM and Sawt al-Ghad pull broad local audiences, while the long-running English-language Play (99.5/99.6) reaches the capital’s expat and professional crowd. For advertisers, this split lets you target mass Jordanian listeners and English-speaking expats through distinct, well-defined formats. Empire can help you penetrate the soundwaves and reach a captive Jordan audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Jordan and help you plan your radio adverts from start to finish.
READY TO ADVERTISE?
ADVERTISE ON THESE JORDAN RADIO STATIONS
Al-Balad radio is an independent media outlet that seeks to serve Jordanian society through an enlightened rational media output.
Beat FM broadcasts the freshest Pop, R&B, Hip-Hop, Dance, Rock, and House music. The station attracts its audience with a host of competitions, internationally renowned shows, and live presenters.
Bliss FM hits a nostalgic note with its audience. Playing the classic hits of yesteryear, the stations is popular with listeners who want to take a trip down memory lane.
Global FM Youth Radio in the Hashemite Kingdom of Jordan was established in 2014. The station is popular with young adults.
Hayat FM focuses on presenting Islamic based radio to its listeners in Jordan, neighboring countries and the world through high-quality creative programming.
Husna FM plays the best of popular music. Providing listeners a wide selection of music, the station also offers listeners talk-radio programs making Husana FM a popular choice.
JBC Radio plays popular Middle Eastern and Arabic music making it a favorite amoung listeners in the region.
Jeish FM focuses on highlighting all the issues related to working class citizens of the Jordanian society.
Mazaj FM plays carefully selected Arabic music that caters to listeners of all ages. The station plays modern, contemporary songs as well as classic favorites.
Mood FM 92.0 is a popular radio station broadcasting from Amman, Jordan. It plays music from the 70’s, 80’s, 90’s and today. Mood FM broadcasts 24 hours a day and is the leading English station in Jordan.
Nashama Fm is an Arabic radio station that focuses on playing national Jordanian songs.
Play FM is the Middle East’s vibrant, energetic radio station bringing new standards to radio broadcasting in the region.
Radio Dahab plays the best classic Arabic music from artists like Fairuz, Um Kulthoum, Abdelhalim and many others.
Radio Fann FM is a Jordan’s number 1 radio station. Broadcasting live from Amman, the station plays a mix of hits from the 80s, 90s, and today.
Radio Hala aspires to reach the widest possible audience with their unique blend of radio programming.
Rotata Radio plays different genres of exclusive music released by Rotana Records. Its programming also includes news updates and talk shows. It uses Arabic as its official language.
Rotana Tarab brings classic Arabic songs back to life. Broadcasting 24 hours a day, the station strives to cater to its listeners musical tastes.
Sawt El Ghad is one of the most popular radio stations in Jordan. The station plays various kinds of Arabic songs.
Watar FM radio is where nostalgia meets modern Arabic music. The station also features unique talk shows that are popular in the region.
Yaqeen FM is a religious and socially aware radio station. Thier programming focuses on different aspects of faith and spirituality. It aims to the entire Jordanian population.
Frequently Asked Questions
How much does radio advertising in Jordan cost?
There is no fixed rate. Cost depends on the station’s reach and audience profile, daypart (morning and evening drive-time command premiums), spot length, total number of spots, campaign duration, and whether you add sponsorships or presenter reads. Ramadan and other peak windows also lift pricing. Empire builds a tailored quote around your budget, audience, and objectives rather than a published rate card.
Which Jordanian radio stations reach which audiences?
Play 99.6 and Mood FM broadcast largely in English and skew toward younger, urban, affluent and expatriate listeners in Amman, ideal for premium and lifestyle brands. Radio Fann is a leading Arabic music station with broad mainstream reach, while Hayat FM carries Arabic and Islamic religious programming. JRTV’s Amman FM and state networks extend national Arabic coverage beyond the capital.
What content and approval rules apply to radio ads in Jordan?
Advertising is licensed and overseen under Jordan Media Commission frameworks, and scripts must respect Jordanian cultural and Islamic religious sensitivities. Claims must be truthful and avoid offending public morals. Empire pre-checks creative and handles station clearance to keep campaigns compliant before airing.
When is the best time of year to advertise on Jordanian radio?
Ramadan is the standout peak, with heightened listening, distinctive programming and strong consumer spending, so book early as demand and rates climb. Independence Day on 25 May and the Eid holidays also lift engagement and suit national or celebratory messaging. Back-to-school and seasonal retail periods offer further spikes. Empire plans flighting around these moments for maximum impact.