RADIO ADVERTISING IN PORTLAND
ADVERTISE ON RADIO IN PORTLAND
Portland’s airwaves carry a strong local-broadcasting legacy: Connoisseur Media (which completed its acquisition of Portland-founded Alpha Media in September 2025) runs a deep cluster including KINK 101.9, 98.7 The Bull, 750 The Game and KXL, competing alongside national operators iHeartMedia and Audacy. The result is a market with both heavyweight scale and genuinely homegrown station brands, so advertisers can pair broad reach with formats that still feel distinctly Portland. Empire can help you penetrate the soundwaves and reach a captive Portland audience on their favourite radio stations. Radio ads are highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Portland and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE PORTLAND RADIO STATIONS
New Country 93.3 broadcast country music and targeting women mostly.
Mix FM is a fresh, contemporary music mix.
BOB FM airs classic hits format and targeting men.
La Que Buena is a regional Mexican music format and Eugene’s only
Spanish language radio station
The Brew 105.0 plays Oregon’s next generation of classic rocks.
Beaverton 103.3 programming some variant of adult contemporary music since its inception, it has adapted to the changing tastes among its listeners. Over the 2000s, it moved away from softer songs to a fresher musical library, with more uptempo titles and more upbeat DJs.
Z-100 100.3 airs alternative rock, pop and RnB.
The Eagle 106.7 airs a classic hits radio format, Top 40: The 70s” on Saturday and Sunday mornings. Saturdays also feature “Beatles Brunch” and “Yacht Rock” is heard on Sundays.
Jam’n 107.5 airs a rhythmic Top 40 format.
KEX 1190 is a broadcast radio providing news and talk shows.
Rip City 620 providing sports news, talk and live coverage of sports events, including the Portland Trail Blazers Basketball, and Oregon State University Athletics.
The Legend 103.7 is Portland’s home for Classic Country, playing your favorite country icons.
ALT 102.3 broadcasts an alternative format.
KUGN 590 playing talk, news.
Kzel 96.1 plays rock music.
Start 102.3 is a commercial hot adult contemporary music radio station.
Alternative 103.7 is a broadcast station playing alternative, rock music.
Sports Radio 95.3 FM is home for sports talk in Eugene.
Jazz Radio is scene for the last 25 years showcasing the best of jazz and blues.
La Campeona 880 airs music, entertainment and more in Spanish language.
OPB is a radio station airs OPBs News and talk programming.
The Valley 98.1 radio station airing a soft adult contemporary format.
Frequently Asked Questions
How much does radio advertising in Portland cost?
Costs depend on the stations chosen, daypart, spot length, total spot count and how long your campaign runs. Drivetime slots and high-demand formats carry premium rates, while overnight and ROS placements cost less. Empire builds every Portland radio plan around your goals and budget, then provides a tailored quote rather than fixed published rates.
Which Portland radio stations reach which audiences?
Z100 (KKRZ) and 105.1 The Buzz play current hits that skew younger, while 94.7 KNRK serves an alternative and indie crowd. 1190 KEX, a heritage news-talk AM, reaches older commuters and a broad daytime audience. Empire matches station formats to your target listeners so your message lands with the right Portland demographic.
What are the content and approval rules for radio ads?
US radio commercials follow FTC truth-in-advertising standards and individual broadcaster acceptance policies, meaning claims must be accurate and substantiated, with disclosures where required. Regulated categories may need extra documentation. Empire manages script review, substantiation and station clearance for you, so your Portland spots meet broadcaster standards before they air.
When is the best time to advertise on Portland radio?
Demand and listening patterns shift through the year. Q4 holidays and back-to-school in late summer drive heavy retail competition, while spring aligns with the Rose Festival and summer brings outdoor events and Timbers season. Empire helps you time flights around these peaks and book early when commuter-heavy drivetime inventory tightens.