Radio advertising in Slovenia has proven an excellent medium for reaching audiences through its high penetration levels and repetition.
Radio ads are also highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives within Slovenia and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE SLOVENIAN RADIO STATIONS
Radio Antena is one of the more popular radio stations among teenagers and young adults aged between 15 and 29 . The radio station in centred around current popular music (pop, hip-hop, rnb), prize competitions and occasional pranks.
HitRadio Center is a nation-wide radio that is focused on popular music of today coupled with an entertaining morning show. Their target group are listeners between 15 and 45 years of age from Slovenian urban centers.
Radio 1 is arguably the most popular Slovenian commercial radio station. It is focused on popular music (pop and rock hits) and entertaining program which is especially popular due to several well-known moderators (Denis Avidic, Bostjan Romih). It also provides shorter informational segments of the daily news, weather and traffic conditions. Radio 1 target audience are adults between 35 and 54 of age.
Radio Aktual is considered as the radio with one of the highest audience in the country. Its focus is on popular music from Slovenia and countries of ex-Yugoslavia. Besides short news, weather and traffic information segments, radio Aktual also produces a rich entertaining program which is mostly centred around lighter topics and competitions.
Radio Bob is a regional radio station, broadcasting in the Ljubljana region. Its main value prepositions are classic rock music and a famous Slovenian radio host Jonas Znidarsic. The radio is most popular among the 20-49 year-old target group.
Radio City is the most listened station in the northeast of Slovenia including Maribor, the second biggest city in the country. The main audience consists of male and female listeners aged between 30 and 50 – a more active and dynamic population with above-average income.
Radio Ekspres is focused on delivering popular music, especially from pop hits of the eighties and nineties. It also broadcasts up-to-date weather and traffic information as well as tips on where to spend free time. Its audience is mainly adults (from 30 and 49) who are family-oriented.
Radio Fantasy mainly serves listeners in the Savinjska region with its capital Celje. The program is a mix of regional news & traffic information and popular Slovenian & foreign music.
Radio Krka is one of the biggest radio stations in Dolenjska region with its capital Novo mesto. The radio itself is a mix of popular music (oldies goldies, today’s pop and rock) and local as well as national news. Radio Krka is primarily listened by the audience aged between 20 and 50.
Radio Ognjišče is the first and biggest religious (Roman Catholic) radio station in Slovenia. Its program is focused on the religions content as well as Slovenian culture and music. It boasts with very dedicated audience as one third of the listeners are also paid members of the Radio Ognjišče membership club. Radio has around 64,000 daily listeners who are – on average – older than 40 years.
First program of Radio Slovenia broadcasts news about politics, economy, international relations, culture and sports. The program consists of short-format news broadcasts each full hour with additional opinion-based transmissions across various topics. They also provide traffic and weather reports as well as specialized program for Slovenians abroad, retired people, Roma people and farmers. The station is mostly listened by people older than 55 years – around 80% of listeners are from this age group.
Radio Slovenia International provides program in three languages (Slovene, German and English). It is mostly listened by expats and foreigners travelling to Slovenia for business or leisure. Around 85 percent of the program time is devoted to the international and Slovene music hits. The remaining 15 percent is intended for up-to-date political, business and economic, cultural and sports information. The radio reaches 55,000 listeners across Slovenia daily, generally between 25 and 45 of age with above-average education and income.
Besides news, the second program of Radio Slovenia (commonly known as Val 202) also provides content centered around entertainment, music and sports. It regularly transmits live music and sporting events around the country. The radio is more informal in its tone and often experiments with less commercial music genres and political satire. Val 202 is also an organizer of one of the most publicized humanitarian projects in the country (project Boterstvo) which helps children in need. The audience are mainly adults and seniors with higher education and above-average income.
Radio Veseljak is almost exclusively devoted to Slovenian folk and pop music – in this segment, it is the most popular and listened radio station in Slovenia. Radio Veseljak also broadcasts different ethnological content, presentation of Slovenian towns and their attractions.