RADIO ADVERTISING SPAIN
ADVERTISE ON RADIO IN SPAIN
Spain’s radio remains overwhelmingly a spoken-word and music duopoly built around two giants: PRISA Radio’s Cadena SER, the country’s most-listened-to station for decades, and the Church-founded COPE, joined by Atresmedia’s Onda Cero in the generalist tier. The music segment is led by SER’s Los 40, while audiences are measured by the long-established EGM survey. For advertisers, this means dependable national reach paired with the option to buy by autonomous region or city.
Radio ads are also highly memorable and generate excellent consumer recall and a high call to action.
Empire can recommend the best stations for your target audience and objectives for Spain, and help you plan your radio adverts from start to finish.
ADVERTISE ON THESE SPANISH RADIO STATIONS
Spain’s 3rd largest radio station. Onda Cero is Spain’s number two radio station, part of Atresmedia media group. The content is focused on general interest, news and entertainment programs.
Europa FM is a Spanish musical radio station part of the Atresmedia media group. It is based in Barcelona, and it broadcasts throughout Spain on various frequencies. It was launched in 1996 and currently targets the audience between 18-35.
In 2015, Europa FM became the third most listened to music station in Spain and is currently the fourth most listened to thematic radio station in the country with 1,305,000 listeners.
Los 40 is a Top 40 musical radio network and radio station brand in many Spanish-speaking countries from Prisa Radio. Los 40 is the number one music station in most of the regions it serves. It has a high-rotation playlist consisting mainly of tracks from its private chart. The main music genres that can be heard are pop, pop-rock and some dance music from the ’90s, ’00s and present day.
Cadena SER’s programmes – which encompass news, sport, talk, entertainment and culture – can be received throughout Spain. The network’s main studios are located on the Gran Vía in Madrid; in addition, studios across the country contribute local and regional news and information, with local programming in each location amounting to between 2 and 3.5 hours daily.
Frequently Asked Questions
How much does radio advertising in Spain cost?
Costs depend on the stations selected, your target regions, daypart, spot length, the number of insertions and the season. National networks command higher rates than regional or local opt-outs, and prime morning slots cost more. The Empire never works from fixed list prices; we negotiate and build a tailored quote around your budget and objectives.
Which Spanish radio stations reach which audiences?
Cadena SER, COPE and Onda Cero are the leading talk and news networks reaching informed adult listeners through morning magazine programmes. For music formats, Los 40 skews younger with contemporary hits, while Cadena 100 reaches an adult mainstream audience. The Empire matches your product to the right network, format and daypart for efficient coverage.
What are the content and approval rules for radio ads in Spain?
Spanish advertising follows self-regulation through Autocontrol, alongside national law. All claims must be truthful and substantiated with objective evidence, and certain categories may require pre-clearance via Autocontrol’s Copy Advice service. The Empire manages scripting, station clearance and approvals on your behalf so campaigns air on schedule.
When is the best time to advertise on Spanish radio?
Demand and pricing shift with the calendar. The Christmas and Reyes period through early January, the winter and summer rebajas sales, the summer holiday months and major football fixtures all influence listening and rates. The Empire plans bookings around these peaks to balance audience reach against cost for your campaign.