With a wide reach, excellent engagement and specific targeting, TV advertising is an extremely effective medium in Ireland. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.
With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.
RTÉ One is the main television channel of Irish state-owned broadcaster, Raidió Teilifís Éireann (RTÉ), and is the most-popular and most-watched television channel in Ireland. RTÉ One is available to 98% of the Irish population in HD on the Saorview DTT service. The channel is also available online through RTÉ Live.
RTÉ Two speaks to every type of audience with a mix of high-quality drama, lifestyle, current affairs, and factual programming, serving as a trusted source for entertainment and news.
Virgin Media One is Ireland’s number 2 channel, appealing to an audiece aged 15+. It is espcially popular with young women in the 15 to 34 age group.
Virgin Media Two’s attracts an audienec of young adults aged 15+. This makes it the fifth most-watched channel in Ireland for this audience. It is also the fourth largest channel with adults in the 15 to 24 age group.
Virgin Media Three is the sixth-largest channel in Ireland with a 2.6 % average viewing share for young adults aged 15+. It also delivers a viewing share of 3.0% with women 15+ and a 3.0 % share for homemakers.