TV ADVERTISING IN PERU
ADVERTISE ON TV IN PERU
Free-to-air television remains Peru’s mass-reach medium, led by America Television, the highest-rated network, owned by Plural TV (a venture of Grupo El Comercio and Grupo La Republica), with Latina and ATV the main challengers. Because a handful of Lima-based networks command national audiences and prime-time telenovelas and news draw large viewership, TV is where advertisers buy broad, fast coverage. Empire can help you reach a captive New York audience through highly popular television channels.
Advertising on tv in Peru results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
ADVERTISE ON THESE PERUVIAN TV STATIONS
It is a leading open signal channel in the creation of high success content. It is dedicated to the dissemination of information, sports, entertainment, music, movies. It is the channel with the largest audience nationwide.
It is an open television channel belonging to the Albavisión group, which has a presence in more than 20 countries. Its most famous program is Magaly Tv, the first Peruvian program of “gossip show”
It is an exclusive private television channel of information and local and international political news. Born in 2000 and symbolizes the independence of journalism in Peruvian society.
It is an open signal channel that broadcasts general content since 1983 (news, sports, entertainment, music). Since 2013, it has been part of the Enfoca Group, which bought the entire company. It has been the official channel to broadcast the FIFA World Cup Russia 2018
It is a Peruvian open signal channel, it is the fourth most important in the country in terms of tuning. During the 1980s and 1990s, it enjoyed a large audience with its own programs that were exported to other countries in Latin America.
Frequently Asked Questions
What factors determine the cost of TV advertising in Peru?
Pricing reflects the channel, the programme and daypart, spot duration, the volume of insertions, and whether you target prime time or off-peak. National versus regional coverage and seasonal demand also matter. Empire never quotes generic rates; we negotiate with broadcasters and prepare a tailored proposal aligned to your goals.
Which Peruvian TV channels reach which audiences?
America Television leads in audience share with strong news, drama and reality programming, while Latina draws broad entertainment and event audiences. ATV is known for entertainment and investigative formats, Panamericana for variety and news, TV Peru for public-service content and Willax for opinion. Empire selects channels by demographic fit.
What are the content and approval rules for TV ads in Peru?
Television creative must meet Peruvian cultural and regulatory standards, with claims that are accurate and substantiated. Certain categories require pre-clearance before airing. Empire handles broadcaster approvals, copy clearance and any documentation needed, ensuring your commercial is accepted and scheduled without delays.
When should advertisers plan TV campaigns in Peru?
Demand peaks around Fiestas Patrias in late July and the Christmas and New Year season, with further activity at Dia de la Madre, back-to-school and November retail events. Major sporting and national broadcasts also lift viewership. Empire books inventory early so you secure strong placements during high-demand periods.