TV ADVERTISING IN PORTLAND
ADVERTISE ON TV IN PORTLAND
Portland’s broadcast TV is concentrated among national groups: Tegna/Nexstar’s KGW (NBC), Sinclair’s KATU (ABC), Nexstar’s KOIN (CBS) and Gray Media’s KPTV (Fox 12), with Nexstar holding both KGW and KOIN. News remains the anchor for local audiences here, so advertisers buying around morning and evening newscasts reach the city’s most reliable mass-tune-in moments across competing affiliates. Empire can help you reach a captive Portland audience through highly popular television channels.
Advertising on tv in Portland results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium.
The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
READY TO ADVERTISE?
ADVERTISE ON THESE PORTLAND TV STATIONS
COZI TV is a national network from NBC delivering TV’s all-time best shows and pop culture favorites, dramas and action series.
Kezi TV broadcast the latest local news and stories happening localy.
KRHP-LD includes preachers, teachers, international leaders, movies, documentaries, music, and holiday specials for people of all ages
KPWC-LD is a broadcast television network marketed toward Spanish-speaking families.
KOBI NBC 2 is broadcasting news and information program, with spots for local news and weather, soap operas and local sports events.
KOIN 6 News has been Portland’s CBS affiliate, providing local news, network and syndicated entertainment to viewers in Oregon and Southwest Washington.
KRCW-TV is programming mostly targeted towards women and young adults. The station also broadcasts local news and weather. KRCW’s channel is multiplexed, with three subchannels.
KVAL airs CBS’s morning news and information program, with spots for local news and weather, soap operas and sports events in Eugene region.
KPIC serves Roseburg region in Oregon. Including local CBS’s news, weather, soap operas and sports events.
KCVY serves Coss Bay region in Oregon. Broadcast CBS’s news, soap operas,
MeTV stands for Memorable Entertainment Television. The network showcases classic shows from the 50s through the 80s.
OPB-TV airs OPB produced programs about Oregon public affairs, culture, history and education.
Frequently Asked Questions
How much does TV advertising in Portland cost?
Pricing varies with the stations and programs selected, the time of day, spot length and how many airings you book. Live news, primetime and sports command higher rates than daytime or late-night slots. Empire designs your Portland TV schedule around your audience and budget, then delivers a tailored quote instead of relying on rate-card figures.
Which Portland TV stations reach which audiences?
KGW (NBC) and KATU (ABC) draw strong local news audiences, while KOIN 6 (CBS) reaches established news viewers and KPTV FOX 12 pulls sports and entertainment fans. Spreading spots across these affiliates and their newscasts builds broad reach. Empire selects the stations and programs that best match your target Portland viewers.
What are the content and approval rules for TV ads?
US television advertising must meet FTC truth-in-advertising rules and each station’s commercial acceptance standards, so claims need to be truthful and substantiated, with clear disclosures where applicable. Certain categories require supporting evidence. Empire handles copy review, substantiation and broadcaster clearance, ensuring your Portland commercials satisfy network and station standards before airtime.
When is the best time to advertise on Portland TV?
Seasonality strongly affects TV. Q4 holidays and back-to-school periods raise advertiser demand and pricing, while spring news ratings climb around the Rose Festival and summer events boost local viewership. Empire helps you plan flights around these windows and secure premium news and primetime inventory before it fills during competitive seasons.