TV ADVERTISING IN SEATTLE
ADVERTISE ON TV IN SEATTLE
Seattle-Tacoma’s broadcast race pits all four major affiliates against each other: Tegna’s KING 5 (NBC), Sinclair’s KOMO 4 (ABC), Cox-owned KIRO 7 (CBS), and Fox’s KCPQ, branded Q13/Fox 13. Local news remains fiercely contested, sustaining strong morning and evening audiences across the DMA. For advertisers, that competition means dependable reach into Puget Sound households and the leverage to negotiate across genuinely rival newsrooms. Empire can help you reach a captive Seattle audience through highly popular television channels.
Advertising on tv in Seattle results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
READY TO ADVERTISE?
ADVERTISE ON THESE SEATTLE TV STATIONS
JOEtv (cable 10 / channel 22) airs a mix of top-rated local news, sports and syndicated programming in the Seattle-Tacoma DMA.
KCTS 9 builds community by inspiring a smarter world. That’s why over 2.2 million viewers throughout Western Washington and Canada tune in to KCTS 9 every week.
KCPQ is affiliated with the FOX Network, airing FOX’s primetime shows in the evening. In the morning, the station has its own morning news and information program, in the afternoon, it airs nationally syndicated talk shows and reality programs, in the early evening, it shows FOX reruns. After primetime, it airs its own local newscasts. KCPQ also airs local sports broadcasts.
KSTW was founded in 1953, it is owned by CBS Corporation. It is an affiliate of The CW which features on a mixture of programming mostly targeted towards women and young adults.
KFFV is family-oriented television network, including sitcoms, lifestyle programs, sports, and films. it also broadcasts the TBC Global News Network weekly financial news program.
KIRO 7 News is dedicated to straightforward breaking news coverage and informing the community in Western Washington.
KING-TV is an NBC-affiliated television station. Airs news, weather, traffic and sports from Seattle’s Home Team.
KOMO News provides local news, weather forecasts, traffic updates, notices of events and items of interest in the community, sports and entertainment programming for Seattle, Bellingham, Tacoma, Yakima and surrounding communities.
Frequently Asked Questions
How much does TV advertising in Seattle cost?
Pricing varies by station, programme, daypart, spot length and whether you run linear, connected TV or both. A spot in a high-rated KING 5 newscast costs more than fringe or overnight inventory. Empire does not publish standard rates; we negotiate and assemble a tailored quote built around your reach goals, audience and budget.
Which Seattle TV channels reach which audiences?
KING 5 (NBC) and KOMO 4 (ABC) draw large mainstream news audiences, KIRO 7 (CBS) competes strongly in local news, and FOX 13 (KCPQ) pairs entertainment with sport and a younger profile. With Amazon and Microsoft anchoring the region, Empire helps you reach both broad households and Seattle’s sizeable tech-professional viewership.
What are the content and approval rules for TV ads?
US television advertising must meet FTC truth-in-advertising rules and each broadcaster’s standards: substantiated claims, supportable comparisons, and clear mandatory disclosures. Stations review creative ahead of air and may ask for proof of claims. Empire manages the full clearance process, flagging issues early so your commercial meets requirements and runs on schedule.
When is the best time to advertise on Seattle TV?
Seasonality strongly affects TV demand. Q4 holidays and back-to-school are highly competitive, sports calendars and summer events like Seafair drive viewership, and political windows can tighten inventory. Quieter first-quarter periods can offer better value. Empire times your campaign around these cycles and local programming to maximise impact for the spend.