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TV

REACH A FOCUSED, CAPTIVE SERBIAN AUDIENCE THROUGH POPULAR TV CHANNELS

With a wide reach, excellent engagement and specific targeting, TV advertising is an extremely effective medium in Serbia. The stations listed below represent a balanced cross-section of the most successful stations, targeting a range of audiences.

With sound industry knowledge Empire is well equipped to help you create a successful TV advertising campaign.

CHANNELS

Arena Sport
Arena Sport TV
Target Audience

People who love sports”
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One of the largest sports television in the region. They broadcast all the biggest events in the world of sports. Champions League, NBA, Italian Serie A and more from all sports.

Balkan TV
Balkan TV
Target Audience
All citizens from 18-65 years
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“Television covers the provision of general media services – broadcasts informative, documentary-educational as well as entertainment programs.
The target group is all citizens aged 18-65.
The broadcasting language is Serbian, and according to the area of multi-ethnic Vojvodina they also have some of the broadcasts in minority languages.
The area covered by cable providers is the whole of Serbia, Bosnia and Herzegovina and Montenegro.
The most important segment is news programs, and priority in all program contents is given to everyday life problems of citizens, topics of public interest, affirmation of human rights, nurturing the multinational character of our society, etc.”

Fortuna Esports
Fortuna Esports TV
Target Audience
People who love esport
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Fortuna Esports is a regional leader in e-sports. It engages in organization, studio and video production, as well as TV ionline broadcasting international competitions. Fortuna is the first regional broadcaster with premium rights for e-sports content with the Riot Games’ LoL Esports tournament including: EU LCS, EU Masters, Mid-Season Invitational, All -Stars and World Championship.Together with the Fortuna portfolio’s premium e-sports program, the portfolio includes a unique entertainment section created for local audiences as well as the largest regional e-sports leagues – Esports BalkanLeague.

GM Plus TV
Target Audience
Adult locals
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Through cable operators can be viewed in whole Serbia.

Grand
Grand TV
Target Audience
People who love domestic music
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Grand is one of the most popular music channels offering a variety of entertainment programs 24 hours a day. In addition to music content, Grandnudi also has various entertainment formats as well as live shows that mimic viewer involvement. The most popular Grand Production shows are broadcast on the national TV PRVA

Happy TV
Happy TV
Target Audience
Happy TV has the best rating in the target audience All(4+).
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“Happy TV covers the entire territory of Serbia because it is one of 5 nationally televised stations. This television can also be viewed by viewers across the ex YU territory via cable broadcasters.
Happy TV has the best rating in the target audience All(4+).
The total RCH, reach, for December is 17.5 million viewers, from 01.12 to 23.12.2019. The program is defined by the standard formats of morning, afternoon collage, news program and enriched with copyrighted and licensed broadcasts in its own television production. Happy TV records a steady upward trend in the Serbian market.”

IDJ TV
IDJ TV
Target Audience
People who love domestic music
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IDJTV is the most popular music channel in the Balkans, featuring all genres of music: pop music, Balkan hits, rap and club hits, and soon there will be a music block dedicated to world hits, IDJVibe. IDJTV brings you up-to-date information on events, parties and concerts by your favorite artists, as well as how to buy their music and merchandise.

Klik TV
Klik TV
Target Audience
Adult locals

 

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N1
N1 TV
Target Audience
Serbian speaking locals.
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“N1 is the first regional and local 24-hour platform (TV, web, mobile) to broadcast news and updates to more than 20 million people in the Balkans. With production centers in Belgrade, Sarajevo and Zagreb, N1 is CNN’s exclusive information partner.

Thanks to a professional team of journalists and editors and with the help of advanced digital technology, N1 delivers accurate and timely on-site information.

N1 is broadcast through cable broadcasters in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia, as well as via cable operator in Slovenia, DHT platform in Europe and around the world, through the OTT platform Net TV Plus.”

 

Niska TV
Niska TV
Target Audience
All(4+) Nis locals
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“Public Company “”Nis Television”” – NTV was founded in 1995 by the Decision of the City Assembly of Nis. From then until today, they broadcast 18 hours of their own production program daily. She also received an official license from the Republic Broadcasting Agency to broadcast programs locally.
NTV broadcasts a program from 2 studios, and has a professional seven-camera reportage circuit. Most editorial staff have received training from the most prestigious BBC news journalism school.
The television program includes: news program, film and serial program, cultural-educational program, entertainment-sports program, documentary program, children’s program”

Nova S
Nova S TV
Target Audience
This television program is intended for people of all ages
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NOVA S is a cable channel started by United Media and is part of Nova’s largest regional television network. It broadcasts entertaining and political talk shows, news and documentary programs, exclusive sports content and top quality domestic and foreign films and series. The channel also broadcasts the most watched domestic series from UnitedMedia production. NOVA S exclusively broadcasts matches of the Serbian football team within the EURO 2020 Qualifiers.
NTV broadcasts a program from 2 studios, and has a professional seven-camera reportage circuit. Most editorial staff have received training from the most prestigious BBC news journalism school.
The television program includes: news program, film and serial program, cultural-educational program, entertainment-sports program, documentary program, children’s program”

Nova Sport
Nova Sport TV
Target Audience

People who love sports”
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Nova Sport and Sport Klub channels are the leading sports channels in the Balkans. They broadcast the best events in the world: football (Premier League, LaLiga, EURO and World Cup qualifiers as well as UEFA League of Nations), basketball (Euroleague, Euro Cup, FIBA qualifiers and tournaments) and tennis (Wimbledon, Masters Series and WTA). The channels also broadcast Dutch, Turkish, Austrian, Ukrainian and Portuguese football, as well as the best motor sports: Formula1, Moto GP and NASCAR. There are also the NFL, IAAF Diamond League Athletics, Russian KHL Hockey, as well as no less important Champions League (men’s and women’s), League of Nations, European and World Championships in volleyball

Novosadska TV
Novosadska TV
Target Audience
People from Vojvodina
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“Novosadska TV is located in the heart of the city, one step closer to all events and brings its viewers timely and accurate information. By changing its name, improving its technical standards and a team of young enthusiasts with their visions, Novosadska TV provides a quality program every day with a large number of informative programs, author’s shows and attractive topics.
The backbone of the Novosadska TV program consists of informative shows and author programs that attract a lot of viewers’ attention on attractive topics every day. In 2011-12, the number of news shows tripled, the quality was evidently improved, and some new copyright programs were launched, tailored to the needs of citizens. They have informative shows on Slovak language”

O2
O2 TV
Target Audience
All (4+)
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“O2 TV is the former B92. It was founded 27 years ago as a radio station that has grown from 1989 to the present into a strong media conglomerate with international credibility whose four core activities are: TV B92 – a successfully positioned commercial terrestrial channel with strong news content, cable television station B92 info. the B92.net website and Play radio.
According to the results of a public opinion research agency, viewers are young, urban, highly educated and eager for adventure and challenge.”

Pink TV
Pink TV
Target Audience
All (4+)
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“Pink International Company is a leading private, media corporation comprised of commercial television (TV Pink), radio station (Radio Pink) and film production complex (Pink Films International). Founded in 1993 as one of the first privately owned media companies, Pink has defined and set standards for commercial media operators in the country and the region. Strictly adhering to its core philosophy – entertainment, information and education for millions of viewers and listeners.
Since 1998, Pink television has dominated the viewership, ranking first, every year, in rating and share. Pink accounts for 40-45% of the total revenue of the marketing market in Serbia in this area as well.
At the end of 1994, Pink International made an important step in its development with the founding of television – TV Pink. The broadcast began from a small studio with only Belgrade covering the signal. TV Pink quickly attracted a loyal and large audience. Until 1998, TV Pink had national coverage as well as a leading position in the viewership and advertising market, which is still today.
TV Pink produces and broadcasts high-quality domestic and foreign programs, popular series, films, telenovelas, entertainment and talk shows, state-of-the-art reality shows, as well as daily central news programs and political duels.”

Prva TV
Prva TV
Target Audience
All people from 18-50 years
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Former Fox Television is the first Serbian television with national coverage. It has a program for all ages. Domestic and foreign films and series, news, shows.

RTS 1
RTS
Target Audience
Serbian speaking people.
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RTS is a national television station with national frequency. It has a diverse program for all ages. Sports, series, movies, information from the country and the world, popular shows. RTS is the most watched television in Serbia.

RTS 2
RTS
Target Audience
Serbian speaking people.
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RTS is a national television station with national frequency. It has a diverse program for all ages. Sports, series, movies, information from the country and the world, popular shows. RTS is the most watched television in Serbia.

Sport Klub
Sport Klub TV
Target Audience

People who love sports”
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Nova Sport and Sport Klub channels are the leading sports channels in the Balkans. They broadcast the best events in the world

Sport Klub Golf
Sport Klub Golf TV
Target Audience
People who love sport
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SK Golf is one of the few specialized channels for amateur golfers to broadcast live broadcasts of European and PGA tournaments, the latest news from the sport, as well as instructional shows where current and former professionals explain stroke techniques, picking sticks, and other small masters’ secrets

Studio B
Studio B
Target Audience
People who love sport
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“Studio B television is broadcast in digital format as well as via cable and IPTV operators. City program, morning and afternoon.
News, series, music, movies, streaming shows, documentaries, interesting shows from external production.
All information important for the functioning of the city, news from the country and the world, various topics.
STB today broadcasts seven hours of live city news program daily, makes various shows, has a quality music and serial program.
Today, RTV Studio B is a modern, contemporary, urban medium that becomes the market leader when it comes to reporting on Belgrade.”

TV Belle amie
TV Belle Amie
Target Audience
Adult locals
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“TV Belle amie is watched by people both young and old because topics are equally present in sports, culture, politics, economics, etc. that interest the people.
Television is being broadcast through cable operators across Serbia, and from almost satellite TV in some parts of the USA and Canada”.

TV Vojvodina 1
Target Audience
All ages Serbian speaking locals and Hungarian, Romanian, Ruthenian, Roma, Slovak minorities.
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TV Vojvodina is state television. The first program is the most-watched. A versatile programming scheme for all ages. Sports, series, movies, topics and shows from Serbia and the world, the latest news and service information. It covers the entire territory of Vojvodina, and through cable operators can be viewed throughout the Balkans. The shows are mostly in Serbian, but there are also programs in minority languages (Hungarian, Romanian, Ruthenian, Roma, Slovak)

TV Vojvodina 2
Target Audience
All ages Serbian speaking locals and Hungarian, Romanian, Ruthenian, Roma, Slovak minorities.
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TV Vojvodina is state television. The first program is the most-watched. A versatile programming scheme for all ages. Sports, series, movies, topics and shows from Serbia and the world, the latest news and service information. It covers the entire territory of Vojvodina, and through cable operators can be viewed throughout the Balkans. The shows are mostly in Serbian, but there are also programs in minority languages (Hungarian, Romanian, Ruthenian, Roma, Slovak)

TV Zona Plus
Zona Plus TV
Target Audience
Serbian speaking people of all ages (4+)
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“The programming concept of Zona Plus TV is based on serious informative, but also educational and entertaining program. Considering the fact that Zona Plus has gathered the highest quality journalistic and technical staff in Niš and its surroundings (editors, presenters), and that it has an extremely high-quality program.
The signal covers Nis and its surroundings and can be viewed all over Serbia via cable operators.”