TV ADVERTISING IN WASHINGTON
TV ADVERTISING IN WASHINGTON
The DC television market pairs a top-ten DMA footprint with household incomes far above the national norm and an unusually degreed, government-and-contractor-heavy population. Four full-power affiliates compete for that audience: NBC4/WRC, Sinclair’s ABC7/WJLA, CBS-affiliated WUSA9 under Tegna and Nexstar, and Fox5/WTTG. Their morning and evening newscasts capture commuters before and after the Metro ride, giving advertisers broadcast scale against viewers with the discretionary spending power to act. Empire can help you reach a captive New York audience through highly popular television channels.
Advertising on tv in Washington results in wide reach, excellent engagement and highly specific targeting, making it a highly effective medium. The stations contained below represent a balanced cross-section of the most successful stations targeting a range of audiences. With sound industry knowledge, we are well placed to help you create a successful tv ad campaign.
ADVERTISE ON THESE WASHINGTON TV CHANNELS
KAYU is a digital full-power television station that operates with 91.4 kilowatts of power. KAYU FOX 28 is the local FOX Affiliate for the local news, weather, traffic, live sports, daytime, primetime, & late-night programming.
KCYU-LD is an affiliate of Fox Network. Outside of the Fox network schedule, syndicated programming on KCYU-LD includes 2 Broke Girls, Two and a Half Men, Judge Mathis and Modern Family, among others.
KWPX-DT7 is an affiliate of Telemundo, an American television network with original programming, including telenovelas and news broadcasts in Spanish.
“KIRO 7 News is dedicated to straightforward breaking news coverage and informing the community in Western Washington.
It is a CBS-affiliated television station”
KING-TV is an NBC-affiliated television station. Airs news, weather, traffic and sports from Seattle’s Home Team.
The station runs programming from the CW network and identifies itself as “CW 22” – The station featured a general entertainment format consisting of classic cartoons from 6 to 9 a.m and religious shows from 9 a.m. to noon and classic sitcoms
KREM is a CBS-affiliated television station licensed to Spokane, Washington, United States and also serving Coeur d’Alene, Idaho. A dominant TV station with more hours of news coverage per day than any other station in the market. Locally focused stories that awarded KREM the 2016 Edward R Murrow Award for Sports Reporting. CBS prime and CBS Sports showcase some of the most viewed programming in the market.
KNDU airs separate commercial inserts and legal identifications. Local newscasts, produced by KNDU. It is an NBC-affiliated television station licensed.
KNDO is an NBC-affiliated television station licensed. It serves the western half of the Yakima/Tri-Cities.
KHQ is a television station in Spokane, WA that serves the Spokane television market.
The station also operates a 24-hour sports and weather channel
KOMO-TV, virtual channel 4, is an ABC-affiliated television station licensed to Seattle, Washington, United States and also serving Tacoma – provides news, sports, weather and local event
KXLY-TV, virtual channel 4, is an ABC-affiliated television station licensed to Spokane, Washington, United States and also serving Coeur d’Alene, Idaho – your source for news, weather, sports, and entertainment headlines
KSTW was founded in 1953, it is owned by CBS Corporation. It is an affiliate of The CW which features on a mixture of programming mostly targeted towards women and young adults.
Frequently Asked Questions
What factors drive the cost of TV advertising in Washington, D.C.?
Rates reflect the stations and programs selected, time of day, spot length, campaign duration and the size of the metro audience you want across DC, Maryland and Virginia. Production and seasonal demand also factor in. Empire never quotes generic prices; we prepare a tailored estimate for your plan.
Which DC channels reach the broad metro audience?
The major affiliates each draw different viewers across the market. NBC4 (WRC) and FOX5 (WTTG) post strong local-news numbers, ABC7 (WJLA) reaches the Virginia suburbs and beyond, and WUSA9 (CBS) covers households region-wide. Empire selects channels and programs that align with your target viewers.
What are the content and approval requirements for TV spots?
US television advertising follows FTC truth-in-advertising rules and broadcaster commercial-clearance standards, meaning claims must be accurate, substantiated and properly disclosed. Stations review creative before broadcast. Empire develops compliant spots, assembles supporting evidence and manages clearance so your campaign airs on schedule.
When is the best time of year to advertise on DC television?
Viewing and advertiser demand vary seasonally. Q4 holidays, back-to-school and spring are competitive windows, while local moments like Cherry Blossom season and major sporting events boost audiences. Inventory tightens in peak periods, so Empire recommends booking ahead and times your buy to your goals.