PRINT ADVERTISING IN LOS ANGELES
PRINT ADVERTS IN LOS ANGELES
Empire can help place your advertisement in the best national and local publications to
ensure great reach and high recall from the Los Angeles readers.The Los Angeles Times is the dominant newspaper in Southern California and the largest in the Western United States, carrying weight across politics, business, entertainment, and culture. Decades as the regional paper of record give it credibility with affluent, civically engaged readers, and its sizable digital subscriber base extends that authority online. For advertisers, it offers a trusted environment to reach LA’s upmarket and decision-making audiences.
With a mix of broad mass and a range of highly niche publications, Empire is able to offer print ad campaigns that are specific to your needs and guaranteed to reach your target audience.
ADVERTISE IN THESE LOS ANGELES PUBLICATIONS
Daily Breeze is a daily newspaper with the slogan “LAX to LA Harbor.” The publication focuses on local news, with coverage of the South Bay and Harbor Area in Los Angeles.
The Los Angeles Daily News is the flagship of the Southern California News Group. It is the second-largest paid daily newspaper in the Great Los Angeles area.
The Los Angeles Downtown News is a free weekly newspaper. The publications has a heavy focus on real estate and the arts. The paper has won dozens of awards. Its distribution is limited to the Los Angeles River to the north and east (excluding Echo Park), the University of Southern California and Exposition Park to the south and City West to the west.
La Opinion is the largest Spanish-language newspaper in the United States. It’s also the second-most read newspaper in Los Angeles. The publication publishes a website and a daily newspaper.
The Sentinel is touted as one of the “oldest, largest and most influential African-American newspapers in the Western United States”. It is a weekly newspaper that was founded in 1933.
The Los Angeles Times has been in circulation since 1881. It is the fourth-largest circulation among US newspapers and the largest not headquartered on the East Coast. It has a daily circulation.
L.A. Record is an independent music magazine headquartered in LA. It was founded in 2005 and publishes quarterly magazines. It is available free of charge at local spots in Southern California.
LA Weekly is a weekly alternative newspaper. It’s a pop culture publication with a focus on news, music, movies, restaurants, reviews and events in LA.
Investor’s Business Daily is an American newspaper and website (with national/international reach) that is headquartered in Los Angeles. The publication covers the stock market, international business, finance, and economics.
The Daily Telescope offers daily business news directly from the source. It is a reputable publication and has been cited by national companies.
Frequently Asked Questions
How much does print advertising in Los Angeles cost?
Cost depends on the publication, ad size, color, placement, frequency, and whether print is paired with the title’s digital editions. Premium sections and high-demand dates carry higher rates. Empire does not quote standard prices; we build a tailored proposal around the titles, reach, and budget that fit your campaign.
Which Los Angeles newspapers reach which audiences?
The Los Angeles Times reaches a broad, engaged metro readership with strong news, business, entertainment, and lifestyle sections, suiting wide-reach and considered-purchase messaging. For LA’s very large Hispanic audience, La Opinion, the largest US Spanish-language daily, reaches Latino readers across Southern California. Empire recommends the title and section placement that best aligns with your target readers.
What are the content and approval rules for print ads in Los Angeles?
Print advertising must follow US truth-in-advertising and FTC norms, with accurate, substantiated claims and any required disclosures clearly printed. Each publication also applies its own advertising acceptance policies. Empire prepares compliant artwork and copy, assembles any needed substantiation, and manages approval with the publisher before publication.
When is the best time to advertise in Los Angeles print?
Readership and advertiser demand rise around Q4 holiday shopping, awards season early in the year, back-to-school, and major local and sporting events that drive coverage. Seasonal features and special sections create further placement opportunities. Empire schedules your insertions to coincide with relevant editorial moments and your audience’s peak attention.