Empire’s vision has expanded across the globe. We have grown to extend our services across multiple key markets across Africa, in order to support the needs of our growing client base.
With a team of experienced international professionals, we understand the nuances of each market in which we work and are able to offer highly effective media solutions in each through our renowned levels of service.
Let’s explore some of the key African markets to advertise with in 2020, and how they differ:
With a population of about 40 million people Algeria is where Mediterranean, Arab and African people meet. Algeria has a fortunate geographical position and considerable space, making it the tenth largest country in the world and the second largest in Africa. Algeria has all the properties to strengthen its role as a regional economic power.
Ghana officially the Republic of Ghana, is a country located along the Gulf of Guinea and Atlantic Ocean, in the subregion of West Africa. Ghana’s population of approximately 30 million people, spans a variety of ethnic, linguistic and religious groups. It has an economic plan target known as the “Ghana Vision 2020”.What better time to begin advertising in Ghana with the promise of this economic growth.
Kenya is a country in East Africa with coastline on the Indian Ocean. The advertising industry in Kenya is rapidly developing and continues to attract both local and international players. The multi-billion sector has seen exponential growth in the five years. Local advertising spend was estimated to be KSh 20 billion in 2008, which had risen to KSh 65.4 billion, exclusive of online and outdoor advertising.
Morocco is a Northern African country, with a population estimated at around 33.6 million. Morocco remains one of the main advertising markets in the Maghreb in terms of its size and dynamism. Morocco is often thought of as a very modernized and business-focused country, an ideal spot for marketers to target a tech-savvy and curious population, making it an excellent market.
The Tunisian Republic is a country in the Maghreb region of North Africa, with a population of around 12 million. Tunisian consumers are demanding when it comes to purchasing. They seek informative content with any advertisement and respond well to advertising across all forms of traditional and digital media. The average Tunisian consumer is younger than European consumers but older than neighbouring populations. Thus, making it a responsive market to deliver your advertising efforts to.
If you’d like to explore integrated media campaigns for your business, Empire is ready to help. Empire is a trusted independent advertising agency with decades of collective experience and know-how. To get in touch with us, reach out here.