Advertising on the UK underground, or the Tube, is highly popular amongst advertisers to promote their services, product or companies. Advertising on the London underground is not limited to companies based in the UK. Many international companies use this space to broadcast their messages. Let’s take a look at London Underground advertising in more detail.
Why Advertise on the London Underground?
London not only has lots of residents but travelling businessmen, along with vacationers. This exposure to lots of different people makes it a profitable and popular investment for many businesses. Today we’ll be going through the different types of London underground advertising options that Empire offers:
London Underground Advertising Options
They are a variety of options to consider when advertising in London underground. Let’s go through these in more detail.
London Underground LCD Advertising
Appearing at high footfall corridors throughout the network, LCD screens are a powerful way of immediately engaging with audiences thanks to their high definition digital display. LCD screens offer advertisers 5 second full motion video slots within a 20 second loop, with sites spread through ticket halls, on platforms and in corridors, many LU stations
London Underground – The Wrap Advertising
Moments away from the buzzing retail outlets of Selfridges, John Lewis, Nike, Topshop, Zara and Liberty, The Wrap, Oxford Circus is located at the corridor to both northbound entrances of the Victoria and Bakerloo lines. This advertising opportunity combines the popular Oxford Circus Digiwall 2 and Megawall on the opposing side and extends the vinyl wrap onto the ceiling and floor delivering unmissable standout.
London Underground -Waterloo Travelator
Based in London’s busiest station, your brand can create standout domination using 16 x bespoke vinyl panels along the Waterloo Travelator line, a 115m tunnel in London’s busiest commuter station that connects the Jubilee line with the Bakerloo and Northern lines. Surrounding Waterloo station is Southbank, the home to a range of events as well as many entertainment, arts and dining venues attracting thousands of people.
London Underground – Travelator (Bank)
Situated directly below London’s buzzing financial services district, the Travelator at Bank station is exclusively located in a solus environment featuring 16 x bespoke vinyl sheets along an 80m tunnel that connects the Waterloo & City line to the other lines in Bank Station.
London Underground – Tube Car Panels
Advertising on Tube Car Panels offers extended dwell time throughout the average travel time of 21 minutes, with their close proximity visibility allowing comprehensive information to be communicated.
5 Ways Oxford Circus
Situated below the busiest shopping street in Europe, 5 Ways covers all exit corridors from the main ticket hall of London’s most iconic London Underground station. Moments away from the buzzing retail outlets of Selfridges, John Lewis, Nike, Topshop, Zara and Liberty, your message will engage with the urban audience just before they step outside onto the shopping strip.
City 16 Sheet Panel Advertising
City 16 sheet advertising panels are typically located directly outside convenience areas, the London Underground and in high footfall areas of cinemas, train stations, bus stations and airports.
London Underground – Digital Escalator Panel Advertising
DEPs are located in London’s premium Underground Stations. They run on both sides of the main escalators captivating the mass of daily commuters and tourists entering the London Underground, DEPs ensure high frequency and unavoidable projection of brand/campaign messaging.
If you are interested in taking your brand messaging to the masses through the London Underground Advertising we’ve covered above, Empire is ready and able to assist you! Simply pop us a message here.