OUTDOOR ADVERTISING IN TURKEY
OUTDOOR ADVERTISING IN TURKEY
Are you interested in out of home advertising in Turkey? Empire can help place your advertisement in high traffic areas that guarantee visibility from your targeted audience.
Out-of-home advertising delivers high-impact brand exposure across Turkey, concentrated in the busy roads, transit hubs and retail districts of Istanbul and other major cities. With a fast-growing digital (DOOH) inventory alongside classic billboards, OOH reaches both residents and the millions of visitors Turkey attracts.
Empire is able to place your brand exactly where it needs to be seen. Browse some of the various outdoor advertising formats below, or reach out and we will happily assist you.
OUTDOOR ADVERTISING LOCATIONS IN TURKEY
Megalights are generally located around airports, traffic lights with high volumes of traffic and popular city intersections, and they are a premium display frame for large format advertising attracting the attention of motorist and pedestrians and providing visibility from a long distance.
Billboards are a great way to reach the masses – to reach where they live, commute, work and socialise. Unlike other mass advertising media, billboards can’t be switched off. By choosing your billboard locations strategically, you are also targeting your direct market. Turkey has various locations of billboard placements in city centres with high traffic volumes to ensure great brand awareness for your business.
Totems are a form of out of home advertising usually found in centres around factories, along the roadsides and highways and around shopping malls, and can be seen from long distances. They use large format static images which can be illuminated for better visibility at night. Attract the attention of drivers along the busy areas of Turkey with Totem advertisements.
Pole banner provide great brand awareness to millions of people daily due to their location on the busiest streets, and avenues. They can be manufactured in all sorts of different shapes and sizes, allowing you to completely customize them to meet your specific needs. Get seen by tourists flocking into the world famous Istanbul by advertising your brand on pole banners within the city.
Digital billboards are one of the most sought after forms of outdoor advertising. Displaying hundreds of different advertisements within a specified timeframe allowing you can make a highly effective statement with your advertising. As the popularity of digital billboards increases, brands bid for a spot in popular locations such as city centres of Istanbul and other major cities.
There are 1204 city buses daily and 8932 expeditions daily. 80% of buses pass through Kızılay. Red Crescent is the busiest center of Ankara. Advertising at bus stations allows you to attract these communters and padestrians, providing your brand with maximum visibilty.
Visibilty 23/7 , catering to middle and upper socio-economic groups, reaching millions of people from all around the world through options such as digital screens, CLP, billboards, backlit posters and more.
Frequently Asked Questions
What determines the cost of out-of-home advertising in Turkiye?
Cost depends on city, location footfall, format, the number of faces or screens, campaign duration and whether sites are static or digital. Premium Istanbul and Ankara locations command higher rates. Turkish OOH pricing can be inflation and currency sensitive, so we confirm current site availability and rates and provide a tailored quote.
Which OOH formats and locations reach which audiences in Turkiye?
Istanbul large-format and digital sites around Taksim Square, Istiklal Avenue, the Metrobus corridor and the D100 highway reach dense urban and commuter audiences. Megalights near airports and major intersections deliver high-impact reach. Metro and tram transit screens, including programmatic DOOH, engage daily commuters. Ankara sites add reach in the capital.
What content and approval rules apply to OOH in Turkiye?
Outdoor advertising follows the Advertising Board’s standards and local municipal permitting rather than RTUK. Creative must meet general decency and accuracy requirements, and digital sites may face additional municipal rules. We manage site permissions and pre-check artwork so campaigns launch on schedule and remain compliant.
When is the best time to run OOH campaigns in Turkiye?
Ramadan, beginning around mid-February in 2026, lifts retail, food and gifting activity in high-traffic urban areas. Year-end and back-to-school retail seasons increase competition for premium sites, and Super Lig football season sustains city footfall. We secure key Istanbul and Ankara inventory early, as prime digital and large-format sites book out quickly.